Supreme Court Rejects Cheap Louis Vuitton’s Appeal Over Parody Tote Bags


The UK Supreme Court refused to revive a trademark suit against a company that sells tote bags featuring cartoon images of Cheap Louis Vuitton’s iconic luxury goods.

Turning away an appeal by LVMH’s Louis Vuitton outlet unit, the justices left intact a federal appeals court ruling that said My Other Bag Inc. was selling permissible parodies. The challenged totes say “My Other Bag …” on one side with an image of a far more expensive Louis Vuitton replica bag on the other.

The case is cheap Louis Vuitton Malletier v. My Other Bag, 17-72.